Naming You have probably already thought up a clever name for your baby food business. It is one of the most gratifying parts of the startup phase. You probably woke up in the middle of the night with some fabulous name or had some sort of naming epiphany while taking a shower. But if you [...]

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Handmade Baby Food vs. Commercially Produced, Store Bought Baby Food Food from your baby food catering business will be differentiated from commercial, factory produced baby food in the following ways: People & Production Your baby food is made-by-hand by individuals who are committed to the quality of the baby food. At least one certified chef [...]

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Understanding your market is critical. As early as possible, before you launch your business, I encourage you to survey moms in your area to learn about their values, buying habits, and infant feeding rituals. An easy way to do this is to use an online survey tool (there are dozens out there) to create your [...]

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